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I lost a job I thought I would retire from. It taught me what I teach now.

Portrait of Susan Page in a cognac leather chair

A role I built, and then had to leave.

I built a role I loved at a company where I expected to stay for good. I took it well beyond where it started, and I got very good at it. Then new leadership wanted it shrunk back to what it had been. What I had become was never in the budget, so I had to leave. It broke my heart.

In the past ten years I have lived through more disruption, personally and professionally, than at any other time in my life. I learned quickly how to keep my light burning and not go completely dim. I learned how to bet on myself, and how to renegotiate my identity and my value over and over again. I am still doing it.

Susan Page laughing in a cognac leather chair

I see patterns fast, and I hear what sits under the words.

I see patterns quickly, and I adapt faster than most people. I also hear nuance in words, phrases, and emotions. That is how I can tell where people light up and where they are quietly asking themselves why they are doing what they are doing.

Why I love this work

I was a collegiate athlete, and I learned the power of coaching from the age of eight. I have had several executive coaches of my own over my career. I am also an innovator and an efficiency monger, and in the age of AI those skills win.

I will not look away.

I will give you fresh ways to navigate disruption, ways that push you, your team, and your organization to think differently, prepare for what is coming, and feel agency over your fate. It can get messy, and you will need to open your mind to what is possible. I will stay with you in it, and I will keep doing my own work to grow and be better.

Inside these organizations, not just advising them.

I have spent over two decades assessing executive leadership, designing organizations, and turning business strategy into practical solutions across financial services, biotech, and global pharma. Before HR, I spent a decade in quota-carrying pharmaceutical sales and sales leadership, so I understand these organizations from the inside, not just as an advisor.

I currently lead the Workforce Transformation practice at Agency 150, where we build the diagnostics and assessment frameworks that give clients a clear, defensible read on organizational health and change readiness. Through that role, you get access to a bench of experienced change strategy leaders, not just my own perspective on your organization.

I also co-host Brave Proximity, a podcast that tells the stories of changemakers navigating AI and the bold moves they have made to turn that change into opportunity. It is where I hear firsthand how leaders across industries are thinking through this mandate, not just how it is covered in the press.

My work has earned multiple industry accolades, including a Brandon Hall Award for the best learning program supporting a Fortune 500 leadership transformation. I also run CAASI Solutions, my own practice for leaders going through change, and I live in the Twin Cities.

Health depends on people saying what’s real.

The future of organizations depends on their health, and that depends on people being able to say what is real, to each other and to themselves. I believe people do their best work when they know what they need to do and are practicing daily habits that keep them grounded. I want people and organizations to navigate this AI disruption with more confidence and curiosity, and I let each of them define what that looks like. That is what CAASI stands for: Culture as a Strategic Imperative.

If this sounds like the kind of help you want, let’s talk.

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